I’m a designer with a bit of an unusual path into design. Growing up, I spent a lot of time focused on competitive math and later studied aviation engineering. But over time, I realized I was more drawn to building experiences rather than machines.
That realization led me into graphic design, where I first discovered how creativity could be used to solve real-world problems. Eventually, I found my way to UX/UI and product design — and that’s where everything clicked. It gave me the perfect balance of logic, empathy, and visual thinking.
I’m a designer with a bit of an unusual path into design. Growing up, I spent a lot of time focused on competitive math and later studied aviation engineering. But over time, I realized I was more drawn to building experiences rather than machines.
That realization led me into graphic design, where I first discovered how creativity could be used to solve real-world problems. Eventually, I found my way to UX/UI and product design — and that’s where everything clicked. It gave me the perfect balance of logic, empathy, and visual thinking.
Hi, I am Asya!
Hi, I am Asya!
UX/UI Designer
UX/UI Designer
Experience
It’s Vegan
It’s Vegan
UX/UI Designer & Researcher
UX/UI Designer & Researcher
2025 (5m)
2025 (5m)
• Designed web pages from the ground up, including layout, navigation, and interaction flows, ensuring consistency with brand identity
• Improved and refined existing website designs to enhance usability and visual appeal
• Created and maintained a design test assignment to evaluate incoming design candidates, supporting team growth and quality standards
• Conducted user behavior analysis to identify commonly used devices and screen resolutions, informing responsive design decisions
• Collaborated closely with project managers and illustrators to align design deliverables with content, marketing goals, and seasonal campaigns
• Led the design of a Halloween-themed website featuring recipes and user contests, delivering an engaging and festive user experience
• Designed web pages from the ground up, including layout, navigation, and interaction flows, ensuring consistency with brand identity
• Improved and refined existing website designs to enhance usability and visual appeal
• Created and maintained a design test assignment to evaluate incoming design candidates, supporting team growth and quality standards
• Conducted user behavior analysis to identify commonly used devices and screen resolutions, informing responsive design decisions
• Collaborated closely with project managers and illustrators to align design deliverables with content, marketing goals, and seasonal campaigns
• Led the design of a Halloween-themed website featuring recipes and user contests, delivering an engaging and festive user experience
Clovery
Clovery
UX/UI Designer
UX/UI Designer
2024 (5m)
2024 (5m)
• Designed a B2B achievement system from scratch aimed at gamifying workplace engagement for employees
• Conducted user research and competitor analysis to identify market opportunities and align product features with user expectations
• Created a complete design system, including typography, color palette, UI components, and interaction patterns
• Designed wireframes, prototypes, and high-fidelity interfaces with a strong focus on both usability and visual consistency
• Built user flows and maintained detailed documentation to support a transparent, collaborative design-dev process
• Worked closely with the development team and project manager to ensure seamless execution from concept to implementation
• Designed a B2B achievement system from scratch aimed at gamifying workplace engagement for employees
• Conducted user research and competitor analysis to identify market opportunities and align product features with user expectations
• Created a complete design system, including typography, color palette, UI components, and interaction patterns
• Designed wireframes, prototypes, and high-fidelity interfaces with a strong focus on both usability and visual consistency
• Built user flows and maintained detailed documentation to support a transparent, collaborative design-dev process
• Worked closely with the development team and project manager to ensure seamless execution from concept to implementation
LoveLane
LoveLane
UX/UI Designer
UX/UI Designer
2024 (5m)
2024 (5m)
• Led the creation of a new visual identity for the app, including logo, color system, typography, and design guidelines
• Redesigned all app screens from the ground up to improve usability and emotional engagement for couples using the platform
• Collaborated closely with illustrators to ensure custom artwork aligned with and enhanced the overall user experience
• Reimagined the app’s user flow and gamified features to encourage deeper interaction between partners and increase session time
• Built a comprehensive UI kit and handed off final design assets to the development team, working closely to ensure smooth and feasible implementation
• Led the creation of a new visual identity for the app, including logo, color system, typography, and design guidelines
• Redesigned all app screens from the ground up to improve usability and emotional engagement for couples using the platform
• Collaborated closely with illustrators to ensure custom artwork aligned with and enhanced the overall user experience
• Reimagined the app’s user flow and gamified features to encourage deeper interaction between partners and increase session time
• Built a comprehensive UI kit and handed off final design assets to the development team, working closely to ensure smooth and feasible implementation
Freelance
Freelance
UX/UI Designer
UX/UI Designer
2023-2025 (2y 3m)
2023-2025 (2y 3m)
• Designed websites, mobile apps, and digital interfaces for clients in various industries
• Provided full-cycle design services: research, ideation, wireframing, visual design, prototyping, and developer-ready handoff
• Created cohesive brand and UI systems tailored to each client’s goals, audience, and platform requirements
• Conducted stakeholder interviews and user testing to inform UX decisions and validate design iterations
• Balanced multiple projects with independent time and client management, consistently delivering high-quality results on deadline
• Collaborated with developers, marketers, and product owners to ensure design feasibility and business alignment
• Designed websites, mobile apps, and digital interfaces for clients in various industries
• Provided full-cycle design services: research, ideation, wireframing, visual design, prototyping, and developer-ready handoff
• Created cohesive brand and UI systems tailored to each client’s goals, audience, and platform requirements
• Conducted stakeholder interviews and user testing to inform UX decisions and validate design iterations
• Balanced multiple projects with independent time and client management, consistently delivering high-quality results on deadline
• Collaborated with developers, marketers, and product owners to ensure design feasibility and business alignment
Antidot Media
Antidot Media
Layout Designer & Broadcast Engineer
Layout Designer & Broadcast Engineer
2023-2025 (2y 3m)
2023-2025 (2y 3m)
• Designed and maintained custom broadcast layouts for YouTube livestreams, aligning visuals with brand identity and channel aesthetics
• Created dynamic, modular layout templates from scratch to support varied content formats, such as interviews, live discussions, and solo streams
• Operated as a live broadcast engineer, managing stream quality, visual flow, and scene transitions in real-time
• Monitored and troubleshooted audio/video connections to ensure clear communication between guests and hosts during livestreams
• Coordinated with content creators and production teams to deliver smooth, professional live experiences that engaged audiences
• Designed and maintained custom broadcast layouts for YouTube livestreams, aligning visuals with brand identity and channel aesthetics
• Created dynamic, modular layout templates from scratch to support varied content formats, such as interviews, live discussions, and solo streams
• Operated as a live broadcast engineer, managing stream quality, visual flow, and scene transitions in real-time
• Monitored and troubleshooted audio/video connections to ensure clear communication between guests and hosts during livestreams
• Coordinated with content creators and production teams to deliver smooth, professional live experiences that engaged audiences
Freelance
Freelance
Graphic Designer
Graphic Designer
2019-2023 (4y)
2019-2023 (4y)
• Designed a wide range of visual assets including logos, social media content, posters, presentations, and brand collateral for diverse clients
• Developed cohesive brand identities from scratch, including logos, color palettes, typography, and visual style guides
• Delivered creative concepts and final artwork for marketing campaigns, both digital and print, aligning with clients’ messaging and goals
• Created design templates and visual assets for platforms like Instagram, X (Twitter), Telegram, and YouTube
• Collaborated with clients, copywriters, and marketing teams to ensure consistent and impactful visual communication
• Managed multiple client relationships, project timelines, and feedback cycles independently, ensuring satisfaction and repeat work
• Designed a wide range of visual assets including logos, social media content, posters, presentations, and brand collateral for diverse clients
• Developed cohesive brand identities from scratch, including logos, color palettes, typography, and visual style guides
• Delivered creative concepts and final artwork for marketing campaigns, both digital and print, aligning with clients’ messaging and goals
• Created design templates and visual assets for platforms like Instagram, X (Twitter), Telegram, and YouTube
• Collaborated with clients, copywriters, and marketing teams to ensure consistent and impactful visual communication
• Managed multiple client relationships, project timelines, and feedback cycles independently, ensuring satisfaction and repeat work
Education
Designlab UX Academy
UX/UI Design
UX/UI Design
2025
2025
Study KVO
UX/UI Design
UX/UI Design
2023-2024
2023-2024
Netology
Graphic Design
Graphic Design
2023-2024
2023-2024
Moscow Aviation Institute (NRU)
Aviation Engineering
Aviation Engineering
2019-2023
2019-2023